CSR Video Production: Backstage

Here at Alconost, we’ve started producing a new type of video: Corporate Social Responsibility (CSR) videos.

These videos enable companies that conduct CSR activities to put their CSR documentation to work, beyond using it for mandatory reporting.

With videos about the positive impact their company makes, they can enrich their brand communication, internal or external, with a CSR message. It’s the perfect way to win the hearts, loyalty, and confidence of different audiences that are vital for a business's sustainability and prosperity.

The CSR video is not a new idea, but in the past, it was mostly used by major corporations, and was essentially a high-budget film.

Alconost now offers an affordable approach to CSR video production that can benefit literally any company engaged in CSR activities!

And we asked our video production department to create a video specifically on that topic.

To start with, we outlined the basic requirements for the video by completing a brief, and we discussed a few small details with the video production team.

Within a week, the script was ready!

This is how some of the scenes of our future video were described in the script.*

* The images were added later, at the storyboarding stage.

Once we approved the script, the video production team started preparing the storyboard, selecting a voice-over artist, and choosing background music.